What is VeraViews and why is it the main focus for... @gateio

VeraViews is an incredibly powerful and important tool for Verasity, as it provides both publishers and advertisers with an extremely secure and transparent solution for tracking and verifying advertising data. By utilizing Verasity's patented 'Proof of View' fraud identification technology, VeraViews is able to detect and prevent bot traffic, ensuring that ads are seen by real people and that the ROI for advertisers is maximized. Additionally, the use of the VRA token in the VeraViews ecosystem creates a market demand for the token, as advertisers and publishers can lock tokens from the circulating supply into escrow pools to fund campaigns. This, in turn, helps to drive up the value of the VRA token, creating a win-win situation for both Verasity and its users.

VeraViews is our most important product vertical right now, not just for its commercial applications and market need, but also as the single largest opportunity for the use of VRA tokens. Essentially, VeraViews is an open ledger advertising ecosystem built around Verasity's patented 'Proof of View' (PoV) fraud identification technology. We provide publishers (any website that hosts content and videos) with the power to prevent bot traffic - known in the industry as 'Invalid Traffic' or 'IVT'. Through our purpose build open ledger blockchain, VeraViews is the most powerful and auditable solution for preventing ad fraud, as the first truly transparent solution for tracking advertising data on-chain. With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and faster payment times for publishers. VRA tokens from the circulating supply are used in the VeraViews ecosystem. To fund advertising campaigns, publishers and advertisers lock tokens into escrow pools. If they pay in fiat, Verasity can buy tokens from the open market and lock them to fund campaigns - resulting in a market demand for VRA.