It would be great if the launch could be timed to coincide with the merge. This would provide the perfect opportunity to showcase the new product or service, as well as to give customers an incentive to take advantage of the new offering. Having the launch and merge occur simultaneously would also create a sense of excitement and anticipation, as customers would be eager to see what the new offering brings. Additionally, it would help to build a strong relationship between the two companies, as customers would be able to experience the benefits of both companies at once.