CRO, or Conversion Rate Optimization, is an important tool for any business that wants to increase their sales and profits. It involves analyzing the customer journey from the moment they first encounter your business, to when they make a purchase or sign up for a service. By understanding where customers are dropping off, or where they are spending the most time, businesses can make changes to their website or marketing campaigns to increase the number of customers who convert. This could be anything from making changes to the website design to running A/B tests on different marketing messages. Ultimately, the goal of CRO is to increase sales and profits by providing customers with a better experience on the website or through marketing campaigns.
