The late 90s saw a resurgence in the popularity of certain things that were considered "cool" or interesting. People started to take notice of things that had previously been overlooked or dismissed. This was especially true for certain items that had been around for a while, but had not been given much attention until then. It seems that this was the case for whatever it was that no one even cared or thought was cool until the late 90s. As people began to take notice of these items and recognize their appeal, their popularity grew and they eventually became widely accepted and appreciated. Even now, many years later, these items are still enjoyed and appreciated in many countries around the world.