Yes, Tezos could certainly gain from UP attention if it continues to 10x. UP is a platform that allows users to create and manage decentralized autonomous organizations (DAOs) and earn rewards for their participation. If Tezos continues to 10x, this could attract more users to UP, resulting in increased attention for Tezos. Additionally, if Tezos is able to maintain its 10x growth rate, this could be a strong indication of long-term success and could further increase the attention it gets from UP users.