Maybe that's why they terminated the redbull thing... @QuipTalk

It is possible that the termination of the Redbull thing could have been due to people complaining about it being a waste of money. However, it is also important to consider that the company might have had other reasons for terminating the program. For example, they may have determined that the program was not cost-effective or that it was not meeting their goals. Additionally, it is possible that the company did not properly announce the program and failed to capitalize on it, leading to fewer people taking advantage of it and ultimately leading to its termination. Ultimately, it is impossible to know for sure why the program was terminated without further information from the company.

you should always announce it fiest then to capitalize it