If $UP is the first project to make use of Tezos rollups, then it could be a major game-changer for the Tezos network. The rollup technology is an innovative way to scale the network and make it more efficient. This could lead to increased transaction throughput, lower fees, and faster confirmation times. With the rollup technology, developers can create more complex applications and dapps on the Tezos network. This could lead to greater adoption and use of the network, which could help the value of $UP rise. Ultimately, the success of $UP will depend on how well it can make use of Tezos rollups to create a better user experience.