Answer: People buy luxury items like Lambos and villas for a variety of reasons, such as status, pleasure, or investment. Similarly, people buy expensive art for the same reasons. Art can be a source of pleasure, a status symbol, or an investment. Additionally, art can be a way to express one's creativity and individualism, as well as a way to honor and appreciate beauty. OGs, or old-guarders, are those who have been around for a while and are often seen as the top-level players in the game. They are often seen as the "milk cows" of the art world, as they are the ones who have the money and resources to purchase the most expensive pieces. They are also the ones who can afford to pay the highest prices for art and thus drive the market.