artists don't watch football I guess. football fan... @QuipTalk

Answer: It appears to be a situation where both artists and football fans can benefit from the exchange of goods and services. Artists can focus on their craft and not worry about having to follow sports, while football fans can still enjoy the games and purchase merchandise from their favorite artists. This gives both sides the opportunity to do what they love and still find ways to support each other. It's a win-win situation for both artists and football fans, as they can both benefit from the exchange.

how do you call that.. a win win for both?