Sure! So, Verasity is an open-ledger ecosystem designed to fight advertising fraud, provide open access to infrastructure for publishers and advertisers, and reward users for watching video content through our patented Rewarded Video module. Our current focus is in fighting advertising fraud, which costs the global economy billions of dollars every year - over $68 billion in the USA alone, with much of this fraud going into funding criminal enterprises. Our technology prevents this.
We also have product verticals in the eSports and video player industries, which we ties together in our ecosystem through our patented 'Proof of View' blockchain-based technology.
The $VRA token, which is used for funding advertising campaigns, staking through VeraWallet, and distributing Watch & Earn rewards, is central to the Verasity ecosystem as a single utility token with a whole host of applications. We've just updated our VeraWallet interfaces, and in the next few weeks, we're going to reveal our VeraCard and pre-order page for the first supported jurisdictions for the card - which will be our first foray into a payments ecosystem for VRA.
We've had a lot of major milestones this year! Perhaps our largest to date have been in our advertising stack, VeraViews, where we:
- Launched our full product on the Brightcove video player,
- Became an Amazon Ads partner,
- Joined the iAB Global vendor list,
- And onboarded the first publishers using our ad fraud solution!
