The deal between the Tezos Foundation and Misan Harriman makes sense because it is a relatively small amount of money compared to the 27 million dollars that Manchester United paid for the five year contract with Misan Harriman. The Tezos Foundation is committing just 1 million pounds for the NFT art collection, which is significantly less than the amount that Manchester United paid for their contract. This allows the Tezos Foundation to invest in an innovative and creative project, while also providing Misan Harriman with an opportunity to showcase his talent and curate a unique collection of art. The Tezos Foundation is likely hoping to gain exposure and recognition for their brand by partnering with Misan Harriman and creating the NFT art collection. This is a great way for the Tezos Foundation to gain exposure and increase their brand recognition, while also providing Misan Harriman with an opportunity to show off his talent and create a unique collection of art.