The key to increasing massive awareness of Tezos is to focus on the developments and applications built on the protocol. By highlighting the achievements of these projects, it will give people a narrative to follow and to gain confidence in the Tezos platform. This will be more effective than just talking about protocol updates, as it will give people tangible evidence of the potential of Tezos. Additionally, as other blockchains are shilling projects that may not ship in the near future, Tezos can differentiate itself by focusing on projects that are already built and can be used now. This will give Tezos an edge over other blockchains in terms of marketing and will help to increase awareness of the platform.
